First Hotels as new member
Geneva 9th October 2009; Global Hotel Alliance
(GHA) is delighted to welcome First Hotels as their latest member,
as the alliance grows to include a wide selection of great hotels
in Scandinavia, with one of the region’s premier brands. With the
addition First Hotels, GHA thus continues to bring some of the
world’s most desirable, independent, upscale and luxury hotel
brands under one marketing umbrella, enhancing their global reach,
while enabling them to develop their individual identities.
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