World's Largest Alliance of Independent Luxury Hotel Brands
Launches Industry-First Guest Loyalty Programme
Ireland’s The Doyle Collection Hotel Group, central to
new global loyalty programme offering unique Local Experiences and
benefits in exciting venues around the world.
Dublin Ireland – 21 March 2011 –. Today the
Global Hotel Alliance (GHA), the world's largest alliance of
independent hotel brands, officially launches GHA Discovery. This
is the first ever loyalty programme uniting independent luxury
hotels across the world.
GHA Discovery recognises a guest’s loyalty and rewards them
according to the number of nights stayed rather than the number of
points they have accumulated. The new GHA Discovery programme
offers experience-based rewards across 12 international hotels
brands and nearly 300 hotels globally, turning a business trip or
weekend getaway into a one-of-a-kind adventure. In Ireland, The
Doyle Collection’s three hotels – The Westbury Hotel, The Croke
Park Hotel and The River Lee Hotel - will be offering their GHA
Discovery guests unique Irish experiences that reflect Irish
culture. The programme also provides access to more than 1,000
exceptional Local Experiences – designed by the local hotel
employees to provide exclusive access to off-the-beaten path
activities around the world.
Download the full press release