Global Hotel Alliance to Launch Innovative Loyalty
Programme
Global Hotel Alliance (GHA) today released the first details of
the launch of its multi-brand loyalty programme in spring 2010,
which will be the first of its kind in the industry.
Using a sophisticated customer relationship management (CRM)
system, specially customised for multiple brands by its technology
partner Micros-Fidelio, GHA has created “GHA Discovery”, an
innovative loyalty programme, which will enable their customers to
receive enhanced service and recognition, while earning
experience-based awards across all of its twelve brands and nearly
300 hotels.
Modelled on the airline alliances’ successful philosophy of
providing reward and recognition across multiple brands, GHA will
enable customers’ membership status and personal preferences to be
recognised in all hotels, regardless of the brand they choose.
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