A New Irish Collection is Unveiled
Jurys Doyle Hotel Group reveals new name and brand identity for
its 11 luxury hotels, in addition to capital investment
programme.
Jurys Doyle Hotel Group Ltd today (2nd December)
unveiled its new brand identity and announced the withdrawal of the
Jurys Doyle brand from the market with immediate effect. The new
International Luxury Hotel Group will be known as The Doyle
Collection; a portfolio of eleven truly individual hotel
experiences, in six major international cities in Ireland, the UK
and the United States.
The roll-out of the new brand identity will see each individual
hotel re-named and re-launched. This announcement is the
culmination of an ongoing capital investment programme of more than
Euro 200 million, which will see a complete refurbishment of nine
of the eleven Doyle Collection properties, as well as the
repositioning of the hotel group into the luxury five star
category.
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