The Global Hotel Alliance’s DISCOVERY loyalty programme has reached 10 million members

The world’s largest alliance of independent hotel brands, Global Hotel Alliance (GHA) properties welcomed their 10 millionth member last month.

Founded on the principal that the best travel experiences are a result of full immersion in a destination, the 10 million (and counting) members of the DISCOVERY loyalty programme are incentivised through various levels of locally focussed rewards at each of the 35 member hotel brands.

The Doyle Collection is proud to be a member of this unique loyalty scheme with some truly spectacular, one-of-a-kind Local Experiences on offer across the hotels. Black level guests have the opportunity to take a once in a lifetime hot air balloon trip to watch the sun rise over the city whilst stayin

g at The Bristol, or to discover an exclusive 1920s speakeasy bar with the help of a local host when staying at any of the London hotels. Platinum members staying at The River Lee can spend an incredible afternoon at the CIT Blackrock Castle Observatory, accompanied by a deluxe picnic basket, a bottle of Prosecco and transport to and from the hotel. Perfection.

As well as local experiences, black and platinum DISCOVERY members can enjoy room upgrades and late check out as additional benefits of the program. The benefits of membership begin from the moment users sign up, starting with the gold preference profile that allows guests to tailor rooms to their personal preferences before arrival.

With DISCOVERY celebrating its 10 millionth member, now is the time to get on board and sign up at one of the eight Doyle Collection hotels or online.