Sunday, 10, July 2016
The New Face of The Doyle Collection
Behind the new look
You might have noticed a few changes within The Doyle Collection recently. There was the launch of the brand new website, debuting the stylish new branding for each of the eight hotels, and of course, some exciting unveilings within the properties themselves.
The Doyle Collection has celebrated 50 years of success with a complete brand transformation, giving a new, individual look to each of the hotels. While all of the hotels harmonise together as part of the collection, each of them have their own distinct personality and quality to make them shine!
The new look branding, which incorporate the colour scheme, font and logos of each hotel, are a chic way of representing the style and character of each hotel. The Kensington, for example, has a classically sophisticated look, using a “Tiffany” blue colour scheme and chic font. In The Dupont Circle, the hotel’s connection to the cool political world is reflected with a Mad Men fifties-inspired look. The Bristol, with its position right on the harbour, uses a design inspired by its location and architecture.
This video presents the new looks perfectly, and shows how each of the hotels complement each other while celebrating their uniqueness.
The Doyle Collection Brand Story: www.youtube.com/watch?v=9bUL4g_mhtY
Over the last two years, big transformations have taken place within the hotels as well, with perhaps the biggest changes happening within The Kensington. There, some of the main areas in the hotel underwent a stylish remodelling, including the lobby and drawing room. The new Town House restaurant and K-Bar were also completed, re-affirming the hotel as a chic go-to hotspot in London’s most glamorous neighbourhood.
Other hotels have seen hugely successful launches of new dining areas, most notably with the unveiling of the new Balfes bar and brasserie at The Westbury, now a popular Dublin hotspot. Last summer saw the opening of the 108 Brasserie, Bar and Pantry in The Marylebone, and The Bloomsbury just launched a stylish new all-day dining concept, Dalloway Terrace, which is proving tremendously popular in London.
New business and meeting hubs have also launched, including The Grafton Suite in The Westbury and The Hub in The River Lee, comprising of a dedicated suite of contemporary meeting rooms, bold break-out spaces and relaxed lounges to suit every business need.
In 2017, The Bloomsbury and The Dupont Circle will undergo a refurbishment, with the architecture and design being overseen by Martin Brudnizki Design Studio, as well as a brand new Restaurant and Bar located on the doorsteps of The Kensington.
Pat King, CEO of The Doyle Collection, has been with the company for over 20 years, and has this to say about the transformation…
“The Doyle Collection is an innovative family business that has constantly moved with the times. The passion, energy and enthusiasm of the family are reflected in the tenure of our teams at each hotel and the incredible investment that has taken place in recent years. The brand refresh has come at the perfect time to celebrate the huge investment in The Doyle Collection, and to look ahead to success and further innovation.
“Each property strives to deliver a boutique feel through a holistic approach to classically modern day luxury; ensuring guest comfort and efficiency from arrival to departure. Our aim of ensuring the personality of each hotel in The Doyle Collection is now distinctly identifiable in its location and amongst its competitors in both the luxury and urban markets. ”