Slice of the City
THE GOOD SHOPPER
Luxury Children’s Boutiques in London
Amaia Kids
Call them what you will, ‘adorable’, ‘twee’ – children in matching outfits tend to melt hearts. Amaia Kids, has matching looks for boys and girls, for all occasions, from winter tartans to summer pastels, made from Europe’s finest fabrics. The brand’s designers, Amaia and Segolene, blend subtle colours and bright prints with retro flair and trendy cuts to make everyday pieces and dressy garments, that looks best worn in sibling unison.
Amaia Kids, 14 Cale St, South Kensington, London SW3 3QU
www.amaiakids.co.uk
Trotters
Husband and wife team Richard Ross and Sophie Mirman opened the first Trotters store on Chelsea’s Kings Road in 1990. Eighteen months later, they opened a second on Kensington High Street and have continued to dress the junior Made in Chelsea set ever since. What sets the store apart though is the in-store children's hairdressers, so go the whole hog and treat someone to a new set of dungarees from the Best of British collection (featuring brilliant, embroidered Beefeaters), and a trendy trim to boot.
Trotters, 34 King's Rd, Chelsea, London SW3 4UD
www.trotters.co.uk
Seraphine
Seraphine might be best known for its maternity clothing worn by a who’s who of A-list names (the Duchess of Cambridge, Gwen Stefani, Mila Kunis et al.) but its baby range is becoming equally as popular. The Diana Collection, for example, is an exclusive new baby wear range featuring Princess Diana’s pastel tartan, made from Scottish wool and cashmere. And the best bit: 12% of the price of every piece goes to The Diana Award, the charity that continues Diana’s legacy of empowering young people.
179 Kensington High St, London W8 6SH
